Consulting + Advisory

  • Luxury Experience Brand

    Luxury Experience Brand

    2024–25. TBD

  • Biography NYC Brand Strategy

    Biography NYC Brand

    What should we know about the services you provide? Better descriptions result in more sales.

  • Hara Brand

    Hara Brand

    2023. TBD

  • Beryl West Adventures

    Beryl West Adventures

    2025. Luxury Adventure Travel Brand. Brand Creation, Strategy, Identity, Launch, Activation, Marketing, Content.

  • Natuary Brand

    Natuary Brand

    2024–25. Brand Strategy, Brand World development

  • Hospitality Brand

    Hospitality Brand

    Dan Kluger

Enterprise

  • Colgate-Palmolive New Corporate Identity

    Colgate-Palmolive Corporate Identity

    Design in 2023 together with Landor. The new program is designed to celebrate the new employee brand centered around the values of caring, inclusive and courageous.

  • Covid #safehands

    Covid #safehands

    2020. Details by come

  • Hill's Science Diet Rebrand

    Hill's Science Diet Rebrand

    $100MM in new revenue in first year after packaging change without new channel, formulation changes. In partnership with Beardwood&Co.

  • hum by Colgate

    hum by Colgate

    2019. In partnership with Pearlfisher NY.

  • Colgate Brand

    Colgate Brand

    2017–2021. In partnership with WPP Redfuse, PI Global and DesignBridge.

  • Irish Spring Brand

    Irish Spring Brand

    2022. Details to come.

  • Palmolive Dish Brand

    Palmolive Dish Brand

    Description goes here
  • Tom's Of Maine Brand

    Tom's Of Maine Brand

    2022. Description to come.

  • Murphy's Oil Soap Brand

    Murphy's Oil Soap Brand

    2021. Description to come.

  • New List Item

    Description goes here
  • Colgate Recycle Me!

    Colgate Recycle Me!

    The world’s first recyclable toothpaste tube.

  • Colgate keep Brand

    Colgate keep Brand

    Colgate’s first replaceable toothbrush head and handle platform.

  • New List Item

    Description goes here
  • elmex brand

    elmex brand

    Redesign and launch of Swiss premium oral brand, elmex.

  • New List Item

    Description goes here

  • New List Item

    Description goes here
  • Colgate RENEW Brand

    Colgate RENEW Brand

    Description goes here
  • (Colgate) Swish Brand

    (Colgate) Swish Brand

    2021. New mouthwash brand.

  • New List Item

    Description goes here

  • New List Item

    Description goes here
  • CO by Colgate

    CO by Colgate

    Description goes here

At Colgate-Palmolive, I became the company's first-ever SVP & Global Head of Design, transforming a packaging function into an enterprise-wide design organization and strategic driver of brand growth.

Highlights:
—Unified the Colgate brand across 120+ markets (creating huge consistency and efficiencies), launched the Connected Health platform.
—Revitalized icons like Irish Spring, Palmolive and Softsoap (improving brand relevance and attracting new consumers)
—Delivered over $100MM in topline revenue the first year of a pet food rebrand (incremental revenue)
—Created the design operations capability to scale executional excellence across all brands, all markets

The Velo Group—Owner, Chief Creative Officer

  • Subway Brand Revitalization

    Subway Brand Revitalization

    2015–16. Brand Strategy. Design system Turner Duckworth.

  • Shake Shack Brand

    Shake Shack Global Brand System

    What should we know about the services you provide? Better descriptions result in more sales.

  • Union Square Hospitality Group Brand

    Union Square Hospitality Group Brand

    Danny Meyer’s umbrella hospitality group.

  • Gabriel Kreuther Restaurant Brand

    Gabriel Kreuther Restaurant Brand

    2015. Description to come

  • Audible Brand

    Audible Brand

    2014. TBD

  • Paperless Post Brand

    Paperless Post Brand

    2015.

  • Applegate Kitchens Brand

    Applegate Kitchens Brand

    2014. Creating a Quick Service Brand (QSR) for the much loved Applegate business.

  • Creative Juice Brand

    Creative Juice Brand

    Joint venture between Union Square Hospitality Group and Equinox brands.

Innovation

  • Coca-Cola Freestyle

    Coca-Cola Freestyle Brand / UX

    Agency: Fahrenheit 212, 2008
    Client: The Coca-Cola Company

    Prototype touchscreen interface and UX that would introduce Coca-cola Jet technology, allowing users to customize their fountain experience with over 128 different flavors.

  • uVending

    uVending

    Agency: Fahrenheit 212
    Client: Samsung / Coca-cola

  • Interlocking Brick Delivery and Display System

    Interlocking Brick Delivery and Display System

    Agency: Fahrenheit 212, 2010
    Client: Coca-Cola Company

  • Metrix ID

    Metrix ID

    Agency: Fahrenheit 212
    Client: Samsung / Coca-cola

    Interlocking LCD panels designed for retail display and events.

  • Bedo

    Bedo

    Agency: Fahrenheit 212
    Client: BeDo

    Non-profit asking “Who do you want to Be? What do you want to do?”

  • Illy Rocca

    Illy Rocca

    Agency: Fahrenheit 212
    Client: Illy

    Coffee Ice Cube dispenser.

  • EAT. THINK. SMILE

    EAT. THINK. SMILE

    Agency: Fahrenheit 212, 2008
    Client: Hersheys

  • LG Home Appliances Portfolio

    LG Home Appliances Portfolio

    Agency: Fahrenheit 212, 2010
    Client: LG

Brand Agencies

  • Reebok RBK logo

    RBK logo

    Designed at Arnell Group, 2001
    Client: Reebok

  • Sony Pictogram Library

    Sony Pictogram Library

    Design at Arnell Group 2001.
    Client: Sony

  • Vault, Futurebrand, The Coca-Cola Company

    Vault

    Designed at Futurebrand in 2004.
    Client: The Coca-Cola Company

  • Global Sprite Redesign

    Global Sprite Redesign

    Design at Futurebrand, 2005
    Client: The Coca-Cola Company

  • Panasonic GUI

    Panasonic Homegoods GUI

    Designed with ChappsMalina 2015
    Client: Panasonic

+Richardson

+Richardson

+Richardson
New York
(917) 699-7742
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