Created to celebrate the new employee brand expressing the values of caring, inclusive and courageous. Designed with Landor.

hum is a connected oral health platform combining electric toothbrushes with an app platform to track daily oral health behaviour including brushing frequency, performance and duration.
Product Design: Colgate-Palmolive
Digital Design: Colgate-Palmolive
Identity: Pearlfisher NY.

Revitalized Irish Spring for younger consumers through bold packaging, gold clover mark, and nature-inspired imagery connecting freshness to curious idealists.

Transformed Colgate's global brand into warm optimism—creating comprehensive systems uniting visual, verbal, and experiential touchpoints worldwide.
In partnership with WPP Redfuse, PI Global and DesignBridge.

As part of the Colgate-Palmolive leadership team, we delivered 26.5 million bars of soap to vulnerable populations in under two weeks by partnering with WHO, creating universal icon-based instructions, and proving design's life-saving power at unprecedented global scale.

$100MM in new revenue in first year after packaging change without new channel, formulation changes. In partnership with Beardwood&Co.

Reclaimed Tom's original natural-brand crown from newcomers—modernizing the 1977 pioneer's visual identity system while preserving authentic integrity and planet-positive messaging.

Revitalized 110-year-old Murphy brand by elevating its iconic bull's-eye symbol, balancing heritage efficacy with natural credentials for contemporary relevance.

‘Recycle Me' limited-edition packaging takeover. Transforming Colgate sub-brand tubes into bold advertisements for Colgate's breakthrough recyclable tube technology.

Colgate’s first replaceable toothbrush head and handle platform. Transformed toothbrush portfolio from plastic waste to sustainable solutions—FCC-certified bamboo and refillable aluminum Keep—in under one year's sprint.

Reinvigorated 60-year Swiss premium oral brand, elmex by celebrating therapeutic heritage while creating flexible, shelf-popping packaging for modern relevance.

Reimagined Palmolive Dish with 100% recycled plastic bottles. We created 'The cleaner, greener cleaner', proving sustainable packaging and powerful cleaning performance aren't mutually exclusive.

Created scroll-stopping digital campaigns for Optic White Pro Series—using premium visual storytelling across social platforms to showcase breakthrough whitening technology.

Created breakthrough anti-aging oral care segment inspired by luxury skincare, transforming basic hygiene into premium self-care rituals for aging populations.

New mouthwash (sub) brand aimed at new audience using new material pulling from the aluminum recycling stream.

A new category of Oral Care, introducing Oral Beauty with CO by Colgate. A system of new technology, formats and delivery.

Transform Biography's market position through differentiated brand strategy and messaging, expanding superfans, strengthening retention, and driving sustainable growth for all stakeholders involved.

Hara Home creates mindful objects and practices that return you to center—your inner compass where mind, body, spirit meet.

Transformative fire-centered evenings where primal cooking traditions meet unreasonable hospitality, rare wines, and soul-stirring landscapes to forge unforgettable connections.

Science-backed natural homecare combining plant and mineral ingredients with rigorous chemistry—delivering sustainable cleaning that's powerful, proven, and beautifully elevated.
Brand Strategy, Brand World Development

Revitalizing a global icon. We refocused Subway on its core strengths, built a unifying brand strategy, and activated 20 transformation initiatives—energizing franchisees, elevating experience, and driving sustained sales momentum across 44,000+ restaurants worldwide.

Repositioning Paperless Post to unlock new growth. We reframed the brand around meaningful connection and personal expression, modernized the experience across print and digital, and created a platform that elevated every life moment — from invitations to lasting memories.
Art direction: Ro&Co

Description Transformed Audible from misperceived audiobook service to expansive listening platform—creating flexible brand architecture spanning entertainment, information, and inspiration across daily life.goes here

Transform game film into stats, leader boards and learning opportunities using computer vision and AI.
endvr.soccer

Crafting a luxury adventure brand based in Tahoe, CA honoring Beryl Markham’s pioneering spirit. We designed a luxury-meets-wilderness identity and cinematic storytelling experience that elevates flight into narrative-driven exploration for discerning travelers seeking awe, altitude, and adventure.

Organized and expanded Paula Scher’s iconic identity into a cohesive toolkit, ensuring consistency across restaurants, packaging, and communications as the brand accelerated into IPO-ready global growth.

Designing USHG’s parent brand to be as loved as its restaurants and founder—unifying culture, elevating identity, and unlocking growth. A single, powerful vision guiding teams, brands, and experiences across the hospitality ecosystem to accelerate future opportunity.

Crafting a world-class hospitality brand for Chef Gabriel Kreuther—honoring French mastery, Alsatian roots, and New York energy. We translated his personal vision into a Michelin-recognized identity that welcomes, elevates, and celebrates one of the city’s most distinctive dining experiences.

Creating a fast-casual brand from a beloved challenger. We transformed Applegate’s mission into Applegate Kitchens—an organic, grab-and-go oasis for travellers—scaling story, experience, and visual identity to bring “Change the Meat We Eat” to the road.

Designing a crave-worthy wellness brand for Creative Juice—uniting USHG’s culinary craft with Equinox’s performance ethos. “Irresistibly Healthy” and our “Visual Recipe” system celebrated ingredients and chefs, turning healthy food into an upscale, must-have indulgence that fuels active lifestyles.

Chicago 2025
DAY ONE. Invitation-only, exclusively for client/brand-side. Heads of Design & business leaders. Curated for candid conversation & "so what's", related to key challenges & opportunities.

DAY TWO. Open to all in the industry... DAY ONE participants, any other corporate Design & business leaders of all levels, and agency leaders, partners, principals, and practice leaders.

> Design as a driver of growth
> Articulating value, influence & impact
> Working with peers, colleagues + senior leaders
> Being people-centered
> Technology + AI
> Diversity, Equity, & Inclusion
> Sustainability
> Doing the work
> What clients want

London 2023
The inaugural industry-led conference solely focused on the application of generative AI in commercial creative products.

New York, 2023
Hosted by the London Design Festival, Circular Design Series.

What does end-to-end process success look like in practice and scale for sustainable design? Industry leaders explore collaborative transformation strategies that span design to materials to understand new opportunities.

Speakers:
Jared Richardson, VP, Global Head of Design, Colgate-Palmolive
Greg Cora, Head of Packaging, Colgate-Palmolive
Alistair Bramley, Senior Director, Regenerative Futures, PepsiCo
Stephen Jamieson, Global Head of Circular Economy Solutions, SAP
Carmen Gama, Eileen Fisher, Director of Circular Design

Chicago 2018
International and Healthcare Packaging EXPO

The biennial trade show focuses on the latest developments in packaging and converting machinery, materials, packages and containers, and components and counts the most prominent companies in the industry as exhibitors.

Ranked fifth in the 2018 Trade Show News Network Top 250 U.S. Trade Shows.

Whitney Museum, New York City 2017
Host of Design Night, part of the Colgate-Palmolive and WPP BRANDFest series.

Whitney Museum, New York City 2019
Host of the second Design Night at BrandFest. A celebration Design at Colgate-Palmolive and WPP.