A Brand Transformation Company

Working with leadership teams at pivotal moments of change to define, design, and drive brand and business transformation. 

  • Category Reinvention.

    Category Reinvention.

    For brands facing existential challenges, we ask “what does

  • Omnichannel Expertise.

    Omnichannel Expertise.

    Design and deliver holistic brand experience across product, packaging, retail, digital, content

  • Team & Capability Building.

    Team Building.

    Building multi-capability design functions from zero in 12–18 months

  • Turnaround Leadership

    Turnaround Leadership.

    Enterprise-wide transformation experience with C-suite engagement

  • Revenue Impact.

    Revenue Impact.

    Track record of converting strategic design into measurable business outcomes

  • Creativity & Craft.

    Creativity & Craft.

    Agency background and multiple start-ups means faster diagnosis, learning and execution

About.

Jared is a forward-thinking global creative leader, who works across brand strategy, design transformation and category disrupting innovation.

As Colgate-Palmolive’s first-ever SVP & Global Head of Design, he transformed a packaging function into a global design-led growth engine, unifying the Colgate masterbrand across 120+ markets (creating huge consistency and efficiencies), revitalizing icons like Irish Spring and Softsoap (brand relevance attracted new consumers), and delivering over $100MM in topline revenue the first year of a pet food rebrand (incremental revenue) – among many other highlights.

He believes Brand Experience is under-leveraged by Private Equity and embedding a brand-growth mindset as a lever for growth across portfolios presents a big opportunity for differentiated value creation.

Sustainable Design at Scale

Global Design Forum, New York, 2023
Hosted by the London Design Festival, Circular Design Series.

What does end-to-end process success look like in practice and scale for sustainable design? Industry leaders explore collaborative transformation strategies that span design to materials to understand new opportunities.

Speakers:
Jared Richardson, VP, Global Head of Design, Colgate-Palmolive
Greg Cora, Head of Packaging, Colgate-Palmolive
Alistair Bramley, Senior Director, Regenerative Futures, PepsiCo
Stephen Jamieson, Global Head of Circular Economy Solutions, SAP
Carmen Gama, Eileen Fisher, Director of Circular Design

Sustainable Design at Scale, Global Design Forum, New York, 2023

Speaking

  • The Future Of…Conference

    The Future Of…Conference

    Chicago 2025

  • Generative AI for Creative Industries

    Generative AI for Creative Industries

    London 2023
    The inaugural industry-led conference solely focused on the application of generative AI in commercial creative products.

  • Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Sell it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Testimonials.

  • "What sets Jared apart is his visionary mindset. His forward-thinking approach has consistently pushed the boundaries of creativity and innovation.”


    Yves Briantais,
    CMO, Carlsberg Group
    (ex-EVP Marketing, Colgate-Palmolive)

  • A rare bird: a classically trained designer, a thoughtful and strategic commercial executive who knows how to leverage design as a force- multiplier for business, an enabling leader who brings out the best in his team, and a genuinely nice human.

    Pete Maulik
    Private Equity & Strategic Advisory

  • “He continues to push the Colgate organization to integrate Design and user experience across all aspects of our business from new product formats to internal websites. As a result, Design is seen as a growth driver and the relationship with marketing continues to deepen and stretch well beyond packaging graphics.”

    Pat Verduin
    Chief Technology Officer, Colgate-Palmolive (ret)

  • “Jared's curiosity and determination to understand our organization, our team and our family values – and then to reduce it down to its essence and create a unified vision going forward was just what we needed. Beautifully done.”

    Danny Meyer
    Founder and Executive Chairman, Union Square Hospitality Group; Founder, Shake Shack; Founder, Hospitality Quotient.

  • "With experience spanning innovation agencies to leading the global design transformation of a major consumer brand, he’s uniquely equipped to build and guide Brand Design teams and drive impact across both emerging upstarts and established players.”


    Pierre Henri Clouin
    Founder/CEO Accelerated Labs,
    Builders of Braintrust

  • Jared is a design leader who stands out for his ability to connect creative vision with real business impact. He is a leader who builds strong teams and scalable ideas.


    David Butler
    Ex VP Design and Innovation
    The Cola-Cola Company

  • An organization gets better when he is leading it, specifically the muscle around growth, innovation, and product, all with an extremely high bar that Jared rolls up his sleeves and sets himself.New List Item

    Todd Rovak
    CEO and Co-Founder at Carefull

+Richardson

+Richardson

+Richardson
New York
(917) 699-7742
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